
Your in-house ESG team, from the outside
We are a small team of experienced, and previously in-house ESG practitioners that have become consultants.
Our mission is to deliver ESG solutions for the real world; Solutions that are practical, credible and add real financial value to our clients through increased sales, exit value and/or compliance.
ESG solutions for the real world
ESG only works when it fits the reality of a client's business. By listening closely and understanding the nuances of our client's businesses, industry and ambitions, we create bespoke solutions shaped precisely around their needs.
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Example: ESG policy
If a client needs an ESG policy we don’t produce a generic ESG policy. We review all the ESG-related policy requirements of their customers, investors and benchmarks and ensure all of these are covered. Factoring in best practice too where we can.
Who we work with
As an ESG consultancy for mid-sized businesses we primarily work with private-equity backed growth companies, listed/regulated businesses and organisations with small ESG teams needing some senior external firepower.
They come to us because they need help with ESG compliance, and/or understanding, prioritising and responding to the ESG expectations of their customers and investors.
We work across sectors, which means we can apply the learning from one sector to another, but within that we have particular specialisms of the built environment and pharmaceuticals.
Our team
Rawstone Consulting was founded in 2018 by our Managing Director, Caroline Johnstone. With a background in investment banking Caroline didn’t move into ESG for activism, it was for a love of problem solving and complex challenges but also with an appreciation of the long-term need for us all to be more sustainable. Having worked in-house as the sustainability lead for multiple companies setting up a consultancy was the next natural step.
Rawstone Consulting is now a team of four employees with a network of trusted consultants and partners to support delivery. Wherever possible we work with partners that mirror our ethos, such as The Sustainable Bookkeeper and JMG Studio.

Managing Director
Caroline Johnstone
Caroline is an expert in the broad, corporate level sustainability agenda and carbon.
As a recognised expert in her field Caroline is a member of the Saint Gobain UK & Ireland Stakeholder Advisory Panel, a Fellow of the Institute of Corporate Responsibility and Sustainability and for several years was an elected board member of the Supply Chain Sustainability School. She has also been awarded the CFA Certificate in ESG Investing, and is a SBTi Certified Expert.
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Senior GHG & Net Zero Consultant
Amy Whitcher
Amy is a strategic and impact-driven Senior GHG & Net Zero Consultant who has extensive experience in delivering high-impact GHG and ESG strategies across multiple sectors including FMCG, manufacturing, chemicals, pharmaceuticals and technology.
With over 4 years of in-house and consultancy experience, she has guided several organisations through their decarbonisation journey due to robust GHG accounting, SBTi-aligned target setting, CDP disclosures, B Corp certification and regulatory compliance.
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Sustainability Director
Sarah Kirton
Sarah is senior leader with over five years of in-house sustainability and ESG experience. She is proficient in designing, embedding and leading ESG strategies that align with organisational and Board goals.
At Rawstone, she is the lead on ESG legislation, policies, materiality assessments and strategy projects and has lead this type of client project work in the manufacturing, energy and professional services sectors.

Business Co-ordinator
Emily Penticost
Emily is a highly organised and motivated individual who holds herself accountable to the highest standards. Her background is in account management and sales; she is extremely client focused and excels in building and maintaining relationships with colleagues and customers alike.
With a keen eye for detail, she is our Business Coordinator, providing administrative support to the Managing Director and wider team, and supporting with administrative tasks on client projects.
Our mission
We are...
To engage and empower you, your employees, and your stakeholders to realise the value of sustainability for your business.
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Progressive - we'll move your sustainability approach forward, step-by-step.
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Empathetic - we listen, we work to understand you and your business' stakeholders needs.
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Diligent - we deliver, with pride.
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No-nonsense - simple, practical and workable solutions, clearly defined.
Our ethos
We take pride in practicing the ESG principles we preach. The policies that govern how we operate are set out in more detail in our Code of Conduct.
While we are a small, fully remote professional services firm, we believe meaningful impact is not defined by size. We focus our efforts on the three UN Sustainable Development Goals most relevant to our business: Gender Equality (SDG 5), Decent Work and Economic Growth (SDG 8) and Climate Action (SDG 13).

We are a 100% women owned business.

Our goal is Net Zero by 2050 and we are already zero scope 1 and 2 emissions.

We donate 1% of revenue to community or charity causes.

ISO 9001
Our Quality Management System is ISO 9001 certified.
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We pay suppliers responsibly and within 30 days.

We are protected against the most common cyber threats.
Why choose us
Social and environmental expertise
We are experts across a broad range of sustainability issues; equity, diversity and inclusion; wellbeing; charitable engagements; carbon reduction; waste management; water conservation; and responsible procurement. We're well positioned to offer comprehensive and holistic sustainability strategies, that don’t just cover carbon.
Sustainability experts
As former in-house leaders turned consultants, we know the importance of practical strategy delivery. We don't rely solely on theory. Instead, we tailor our recommendations to what we know will work in the business for your specific circumstances.
ESG investor knowledge
Members of our team have worked in finance and have achieved the FCA Certificate in ESG Investing. This, coupled with extensive experience of completing ESG Rating Schemes and index submissions, and working with private equity investors, means we are well placed to deliver investor focused ESG activities.
End-to-end delivery of sustainability projects
Seeing our recommendations come to life is our passion. We will guide, upskill, and empower you to deliver our recommendations but should you need it, we are always on hand to assist with sustainability implementation and reporting.
Latest news
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